Website Review for "Truthaboutabs"
Monday, December 10, 2012
by Unknown
| Posted in
Premium Reviews
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| Web site Review for Truthaboutabs |
Website Review for Truthaboutabs.com
A part of our job at Website Premium Review is to provide site reviews for consumers looking for the finest products/Services/Ebooks that works. These range from short overview reports to detailed studies on particular aspects of a site and product. We have recently completed a review for a small ecommerce site called Truthaboutabs.com and felt that it neatly tidied together a number of different issues I had been discussing in this blog. The client has been kind enough to allow me to publish it here so hopefully it will be of some use to others. Please bear in mind that this is only a condensed site overview and doesn’t tackle issues in much depth.
Summary
As with all ecommerce sites there are two key factors that dictate
its success or failure. These are the number of visitors that are driven to the
site and the number of those visitors who are then converted into customers. It
is these two factors that Website Premium Review uses to assess the
effectiveness of an ecommerce site.
Without looking at the web logs of a site it is hard to tell just
how successful the site is at converting users. However, the initial
indications for Truthaboutabs are good. The site is generally well designed,
has few significant usability problems, and addresses most of the major
questions raised by users considering purchasing online.
A more important problem exists with regard to driving traffic to
the site in the first place. Although good use is being made of Google Adwords
the organic listing on search engines (in particular Google) is very poor. We
believe there is significant opportunity here as a cursory analysis of the
competition makes us believe it would not take much to push Truthaboutabs to
the top of Google’s ranking.
Visitor Conversion
In many ways Truthaboutabs is an example of good design. It is
clean, simple and focused on enabling users to complete a purchase in the
minimum number of steps. However, as with all sites there is always room for
improvement and so below we outline several issues which should be addressed.
DESIGN
The site has a strong visual identity. It is well branded: the
site name, use of imagery and introduction leaves the user in no doubt as to
what the site is about. However, two issues are of concern and should be
addressed.
Screen resolution
28% of users are still viewing their computers at 800×600.
Unfortunately Truthaboutabs.com has not been optimised for this resolution and
therefore requires limited horizontal scrolling in order to be able to read the
product descriptions. This also creates problems with the number of products
the user initially sees on page load. At 800×600 it appears Truthaboutabs only
offers 3 products while at 1024×768 the site offers only 4 products. Although
users will scroll they tend to make judgements on whether a site has what they
want without scrolling down a page.
Jakob Neilsen a leading usability expert suggests that key content
and products should be visible without the need for the user to scroll. One
possibility would be to move the "view details" link to below the
description so compressing the amount of space required for each product. Although
this wouldn’t make all of the products visible it would help the situation as
well as correcting the visual imbalance of white space next to the last
product.
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| Our Final Certification for Truthaboutabs.com |